“One of the essential challenges of design is establishing spatial, commercial, conceptual, or ideological coherences in the cacophony of contemporary experience. But if each coherence requires a battle for attention, are we winning or losing? Are we making things better or aggravating the very conditions we’re trying to alleviate?” Michael Rock is a design writer and founding partner of 2×4, a multi-disciplinary design consultancy that works with cultural and commercial clients such as Prada, Nike, Apple, and OMA/AMO from its offices in New York, Madrid, and Beijing.

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